After creating a branding system for Tom Ford’s new endeavor, we were asked by Estée Lauder to design packaging programs for Tom Ford’s launch fragrance, follow-up fragrance and make-up collection.

Understanding Tom Ford’s vision for luxury, we developed packaging programs that strategically met the consumers’ expectations of his first product launches. Having worked through every design and production nuance, we delivered lasting packaging designs that would end up remaining for years to come. We strategically created design systems that could be adapted, tweaked and carried through within the company while maintaining its core design elements.