Crafting a dynamic campaign for Marc Jacobs, we were tasked with re-introducing the brand’s bag shapes to the bustling world of New York City.

Understanding Marc Jacobs' vision for bold yet modern design, we developed an immersive campaign that strategically captured the essence of New York and seamlessly integrated the bag’s identity into the city’s rhythm. From concept to execution, every element was meticulously crafted to resonate with New Yorkers and visitors alike, creating lasting impressions that would embed the bag into the city’s cultural fabric. We strategically built a campaign framework that allowed for organic adaptation and longevity, ensuring its core message remained intact as it evolved across diverse urban spaces.