Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 


New York, NY
USA

Vitamin Water + Smart Water


Our collaboration with Glaceau began at the dawn of the Vitamin Water and Smart Water brands. With the idea of creating not just a beverage but also a lifestyle brand, we worked with the client to define the values of this new category of premium water. Lloyd&Co. developed the packaging, graphics, bottle design and copy for both Vitamin Water and Smart Water, bringing a vitality and clarity to the visual and sensory experience of bottled water. These Glaceau products found their place as an accessory as well as a source of hydration. Our partnership with the brand extended over twelve years, past its transition to the Coca-Cola family.

 

Services . . .

Creative Direction

Brand Strategy

Brand Identity

Launch Campaign

Packaging

Print

Out Of Home