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New York, NY

Vitamin Water + Smart Water

Our collaboration with Glaceau began at the dawn of the Vitamin Water and Smart Water brands. With the idea of creating not just a beverage but also a lifestyle brand, we worked with the client to define the values of this new category of premium water. Lloyd&Co. developed the packaging, graphics, bottle design and copy for both Vitamin Water and Smart Water, bringing a vitality and clarity to the visual and sensory experience of bottled water. These Glaceau products found their place as an accessory as well as a source of hydration. Our partnership with the brand extended over twelve years, past its transition to the Coca-Cola family.


Services . . .

Creative Direction

Brand Strategy

Brand Identity

Launch Campaign



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