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New York, NY
USA

adidas originals x Pharrell Williams Collections


For the Fall 2014 launch of Pharrell Williams’ first collection of shoes and apparel with adidas, Lloyd&Co. created an all-digital, social media focused campaign to bring Pharrell’s message of inclusion and understanding straight to the streets. Creating visual cues derived from the collection’s colorways and prints and developing a strategy from Pharrell’s adaptation of the iconic adidas 3-stripe mark into an equals sign, we built a guerilla campaign that was as bold, optimistic and viral as Pharrell’s music.

 

Services . . .

Creative Direction

Launch Campaign

Digital Content

Retail

Video


 
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