Since 2008 Lloyd&Co. has been the creative partner for Y-3, the ongoing performancewear collaboration between adidas and Yohji Yamamoto. Our work with Y-3 spans the entire lifecycle of every season, and no two are remotely the same. We collaborate closely with the Y-3 team from campaign inception through rollout, from casting to print, retail installations to digital content and communications. A hallmark of each season is the printed lookbook, an experimental piece that investigates different composition and materiality, resulting in a unique chapter in a collection of books that pushes the print medium forward.