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New York, NY
USA

Gucci


Lloyd&Co. enjoyed a 12-year collaboration with Gucci, beginning with Tom Ford’s elevation to Global Creative Director in the mid-1990s and extending through the brand’s transition period after his departure.

Our campaign work with Gucci expressed the new exuberance of the collections to usher in a rebirth for the brand, a return to luxury and move from the past into the future. Across ready-to-wear, sub-brands and licensed product lines, Lloyd&Co.’s creative executions merged high concept design with evocative and extroverted imagery, signaling the new, modern Gucci.

Our partnership with Tom Ford and Gucci saw the brand’s valuation increase exponentially, with Gucci’s annual sales rising from $200 million to $2 billon. 

 

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Creative Direction

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