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New York, NY

Adidas NMD

December 2015 saw the release of the all-new adidas NMD shoe. Lloyd&Co. led a multi-channel launch campaign that brings the fusion of classic adidas style and breakthrough technology to life. ”NMD is the most important franchise for adidas Originals 2016. The campaign was crucial in positioning this key story to build it throughout the year,” said Allegra O’Hare, Global Senior Director Brand Communications for adidas Originals. “Together with Lloyd&Co., we have been able to explore and develop creative solutions, from retail to social media content, to ensure we maintain the aspiration of adidas Originals and our connection to street culture.”


Services . . .

Creative Direction

Launch Campaign

Digital Content