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New York, NY
USA

Adidas + Stan Smith


We partnered with adidas in 2014 to bring back the Stan Smith shoe. Through a small advance VIP seeding program and later a global launch of the new Original, we met the challenge of bringing a new level of vitality and expression to one of the most iconic sneaker silhouettes of all time. Leveraging fashion influencers and creating stylized, modular and flexible content around Stan Smith himself and the modern global faces of the brand, our executions for broadcast, print, digital, experiential and out of home platforms propelled the Stan Smith to its current status as the best-selling adidas shoe in history.

 

Services . . .

Creative Direction

Brand Strategy

Launch Campaign

Packaging

Retail

Digital Content

Print

Video

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